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Certificate Course in Digital Marketing Strategy

This is an Digital Marketing Strategy Certification Training Course from EarlyRise.

Digital Marketing Strategy is a plan that outlines how a business will use digital channels to achieve its marketing objectives. It involves setting goals, identifying the target audience, choosing the appropriate digital channels, creating relevant content, optimizing for search engines, utilizing paid advertising, engaging on social media, conducting email campaigns, measuring performance, and continuously refining strategies to drive business success.

Digital Marketing Strategy Certification Training Course




Digital Marketing Strategy Certification Course Overview

A Digital Marketing Strategy Certification Course provides training on developing and implementing comprehensive digital marketing strategies. The course covers key components such as market research, audience segmentation, and competitive analysis. Participants learn to integrate various digital channels, including SEO, content marketing, social media, and paid advertising, into a cohesive strategy. The course also emphasizes data analysis and performance measurement to refine and optimize strategies. Practical exercises and case studies are included to apply theoretical knowledge to real-world scenarios. Completion of the course results in certification, validating expertise in crafting and executing effective digital marketing strategies.

EarlyRise Digital Marketing Strategy Training Course Key Features
  • Instructor led online classes conducted by industry experts
  • Comprehensive Training
  • Hands-On based Web Analytics Training
  • Real-time industry projects
  • Report Generation
  • Certification Preparation
Benefits

skill Real Time Projects

skill Expert Faculty

skill Enhanced Skills

skill Improved Efficiency

skill Ethical Awareness

skill Career Advancement

skill Access to Tools

skill Ongoing Support

Course info
  • Course Date : Coming Soon
  • Time : Coming Soon
  • Duration : 40 Hours
  • Levels : Beginner
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Training Options

ONLINE TRAINING

14,999

  • Learn in an instructor-led online training class
  • One to one mentorship for doubt resolution
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CLASSROOM TRAINING

19,999

  • Classroom based training
  • One to one mentorship for doubt resolution
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CORPORATE TRAINING CUSTOMIZED BASED ON YOUR REQUIREMENTS

Customized to your team's needs


  • Customized learning delivery model (self-paced and/or instructor-led)
  • Flexible pricing options
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Digital Marketing Strategy Training Course Curriculum

Eligibility

eligibility for a Digital Marketing Strategy Training Course typically requires a basic education level (high school diploma or equivalent), proficiency in the language of instruction (usually English), an interest in digital marketing, basic computer literacy, and sometimes a background in marketing or related fields can be beneficial but not always required.

Pre-requisites

Prerequisites for a Digital Marketing Strategy Training Course typically include a basic understanding of marketing concepts, proficiency in using computers and the internet, language proficiency (often English), an interest in digital marketing, basic analytical skills, and a background in business or related fields can be advantageous but is not always required.

Course Content

1. Introduction to Digital Marketing Strategy
2. Setting Strategic Objectives
3. Understanding the Target Audience
4. Market Research and Competitor Analysis
5. Positioning and Brand Strategy
6. Digital Channel Selection
7. Content Strategy and Creation
8. Digital Advertising and Paid Media
9. Social Media Strategy
10. Email Marketing Strategy
11. Measurement and Analytics

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Curriculum

Estimated Course Duration

40 Hours

Learners Commitment

8 hours per week

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  • Overview of digital marketing landscape
  • Importance of strategy in digital marketing
  • Key trends and developments
  • Defining marketing goals and objectives
  • SMART goal setting principles
  • Customer segmentation and personas
  • Consumer behavior analysis
  • Conducting market research
  • SWOT analysis
  • Competitor analysis
  • Developing a unique value proposition
  • Brand positioning and differentiation
  • Overview of digital marketing channels
  • Choosing the right channels
  • Integration for a cohesive strategy
  • Developing a content strategy
  • Content planning and creation
  • SEO and content optimization
  • Types of digital advertising
  • Campaign planning and management
  • Budget allocation and measurement
  • Creating a social media strategy
  • Engagement tactics
  • Social media advertising
  • Building an email marketing strategy
  • Campaign planning and execution
  • Automation and analytics
  • Setting KPIs and metrics
  • Analytics tools and interpretation
  • Data-driven decision making
  • AI, voice search, and other trends
  • Impact on marketing strategies
  • Case studies and examples
  • Compliance with regulations
  • Ethical considerations in digital marketing
  • Developing a comprehensive strategy
  • Practical exercises and simulations

TOOLS TO COVER



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Professional Certificate From EarlyRise

Upon successful completion of the course, participants will receive a certificate from EarlyRise. This certificate is widely recognized and signifies that the holder has acquired specialized skills and knowledge in Digital Marketing Strategy. It serves as a testament to their expertise and is valued by industry professionals and employers.

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Program Fee and Payment Method

Program Fee : Rs. 14,999 + 18% GST = Rs. 17,699

Candidates can pay the program fee through Netbanking, Credit/Debit cards, Cheque or DD

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Career Service

Mock Interview Preparation

EarlyRise has collaborated with industry experts to ensure you can get through the interview preparation just like the real ones.This service is free of cost for Cloud and Program.

Resume Building

Recommendation to make your resume stand out in the crowd. Qualitative feedback to customize your existing resume to nail the job you desire.

One on One Career mentoring

One-on-One sessions with personalized attention with highly experienced industry professionals to guide you on the career path that's just right for you. Precise suggestions on setting achievable short and long term goals.

Does this sound interesting to you ?

Our team will be happy to assist you make the right decision

Why Digital Marketing Stratergy Training from EarlyRise?

Industry Recognised Certification

EarlyRise Training Certificate

Certificate of Completion

Hands-On Project Based
Learning

Industry-Relevant Projects

Practical based training approach

Learn from experts active in their field

Leading industry professionals who bring current best practices and case studies to sessions that fit into your work schedule.

Nominal Course Fee

Our Course fees are very nominal and competitive. We provide Scholarship up to 50% time to time for eligible candidates.

FAQ's

All classes conducted by Expert Faculty and Industry Experts.

Yes, If you are looking for free resources then read our blogs and posts from EarlyRise.

Professionals seeking a good career can start learning this course.

Yes, sure. At the end of this course you will get a course completion certification from EarlyRise which is so beneficial for you.

Yes Definitely!
In between the course journey, you will be asked to do many assignments and homework related to your course and its useful for interview time.

Totally 40 hrs.
The total course duration will be 40 hrs but there is no rush to complete the course

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Salient Features of the Course

  • Focuses on creating and implementing comprehensive digital marketing strategies.
  • Combines various digital channels such as SEO, content marketing, and social media into a unified strategy.
  • Techniques for conducting market research, audience segmentation, and competitive analysis.
  • Emphasizes measuring and analyzing performance metrics to optimize strategies.
  • Includes hands-on exercises and case studies for real-world application of digital marketing concepts.