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Certificate Course in Social Media Marketing

This is an Social Media Marketing Training Course from EarlyRise.

Social media marketing involves using platforms like Facebook, Instagram, and Twitter to promote products or services through engaging content, targeted advertising, and community interaction, aiming to increase brand awareness and drive sales.

Social Media Marketing Training Course

Overview | Training Options | Curriculum | Certification | Why Social Media Marketing Training Course | FAQ's | Get In Touch

Social Media Marketing Certification Course Overview

EarlyRise’s social media marketing curriculum offers a hands-on approach, covering content creation, advertising, community management, and analytics. Participants will design and execute social media strategies, create engaging content, manage ads on various platforms, and analyze performance data. Practical activities include developing content calendars, running ad campaigns, and handling community interactions, culminating in a comprehensive project to apply and present learned skills.

Social Media Marketing Training Course Key Features
  • Instructor led online classes conducted by industry experts
  • Activity based Hands-On workshop
  • Real-time industry projects
Benefits

skill Real Time Projects

skill Expert Faculty

skill Enhanced Skills

skill Improved Efficiency

skill Ethical Awareness

skill Career Advancement

skill Access to Tools

skill Ongoing Support

Course info
  • Course Date : Coming Soon
  • Time : Coming Soon
  • Duration : 40 Hours
  • Levels : Beginner
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Training Options

ONLINE TRAINING

14,999
  • Learn in an instructor-led online training class
  • One to one mentorship for doubt resolution
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CLASSROOM TRAINING

19,999
  • Classroom based training
  • One to one mentorship for doubt resolution
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CORPORATE TRAINING CUSTOMIZED BASED ON YOUR REQUIREMENTS

Customized to your team's needs

  • Customized learning delivery model (self-paced and/or instructor-led)
  • Flexible pricing options
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Social Media Marketing Training Course Curriculum

Eligibility

This course can be taken by any fresh graduates, software developers, infrastructure engineers, project managers, delivery heads, Systems operators, Cloud solutions architects, and DevOps engineers.

Pre-requisites

There are no Pre-requisites for this course. However, it would be more advantageous to have a basic understanding of any other cloud platform to take up this course. Basic command-line skills and familiarity with the Linux operating would be recommended.

Course Content

1. Introduction to Social Media Marketing
2. Content Creation
3. Social Media Advertising
4. Community Management and Engagement
5. Social Media Analytics and Reporting
6. Advanced Techniques and Trends
7. Project Work and Review

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Curriculum

Estimated Course Duration

40 Hours

Learners Commitment

8 hours per week

Get Curriculum

    Overview and Strategy (2 hours)

  • Activity: Watch a video or presentation on social media marketing fundamentals.
  • Activity: Develop a basic social media marketing strategy for a fictional or real business, defining goals and target audience.

    • Platform Selection and Setup (2 hours)

  • Activity: Explore major social media platforms (Facebook, Instagram, LinkedIn, Twitter).
  • Activity: Create or optimize social media profiles for a chosen business or brand.

    Content Planning (2 hours)

  • Activity: Develop a content calendar for one month, including themes, types of content, and posting schedules.
  • Activity: Brainstorm and plan content ideas tailored to different platforms and target audiences.

    • Visual Content Design (3 hours)

  • Activity: Design engaging graphics and infographics using tools like Canva.
  • Activity: Create visually appealing social media posts and stories, incorporating brand guidelines.

    • Video Content Creation (3 hours)

  • Activity: Record and edit a short promotional video using basic video editing tools.
  • Activity: Create and upload a series of short-form videos for platforms like Instagram Reels or TikTok.

    Facebook and Instagram Ads (4 hours)

  • Activity: Set up a Facebook Business Manager account.
  • Activity: Create and launch a Facebook and Instagram ad campaign, including audience targeting, budget setting, and ad design.

    • LinkedIn and Twitter Ads (2 hours)

  • Activity: Set up LinkedIn Campaign Manager and Twitter Ads account.
  • Activity: Create and run a LinkedIn and Twitter ad campaign, focusing on B2B strategies and audience targeting.

    • Ad Performance Analysis (2 hours)

  • Activity: Review ad performance data from Facebook, Instagram, LinkedIn, and Twitter.
  • Activity: Adjust ad strategies based on performance metrics and insights.

    Building and Managing a Community (2 hours)

  • Activity: Develop a plan for engaging with your social media community (e.g., responding to comments, managing messages).
  • Activity: Implement engagement strategies and monitor interactions on your social media profiles.

    • Handling Negative Feedback (2 hours)

  • Activity: Role-play scenarios for handling negative comments or reviews.
  • Activity: Develop a response plan for potential social media crises.

    • Engagement Metrics and Tools (2 hours)

  • Activity: Track and analyze engagement metrics using tools like Sprout Social or Hootsuite.
  • Activity: Create a report on engagement trends and suggest improvements.

    Introduction to Analytics (2 hours)

  • Activity: Set up Google Analytics and link it to social media platforms.
  • Activity: Explore basic analytics features and metrics for social media platforms.

    • Creating Reports (2 hours)

  • Activity: Create a comprehensive social media report using data from various platforms.
  • Activity: Use templates to present data visually and provide actionable insights.

    • Interpreting Data and Adjusting Strategy (2 hours)

  • Activity: Analyze social media performance data to assess the effectiveness of strategies.
  • Activity: Adjust the social media strategy based on analytics and performance feedback.

    Influencer Marketing (3 hours)

  • Activity: Identify and reach out to potential influencers relevant to your niche.
  • Activity: Develop an influencer marketing campaign, including outreach strategies and collaboration plans.

    • Social Media Trends and Innovations (3 hours)

  • Activity: Research and present on current social media trends and emerging platforms.
  • Activity: Create a strategy for integrating new trends and technologies into your social media marketing plan.

    Project Planning and Setup (1 hour)

  • Activity: Define project goals, scope, and deliverables for a comprehensive social media marketing campaign.
  • Activity: Create a detailed project plan, including timelines and resources.

    • Project Execution (4 hours)

  • Activity: Implement the social media marketing campaign, including content creation, scheduling, and advertising.
  • Activity: Monitor and adjust the campaign in real-time based on performance and feedback.

    • Project Presentation and Feedback (1 hour)

  • Activity: Present the completed social media marketing campaign to peers or instructors.
  • Activity: Receive and provide feedback, discussing what worked well and areas for improvement.

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certificate

Professional Certificate From EarlyRise

Upon successful completion of the course, participants will receive a certificate from EarlyRise. This certificate is widely recognized and signifies that the holder has acquired specialized skills and knowledge in Social Media Marketing. It serves as a testament to their expertise and is valued by industry professionals and employers.

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Program Fee and Payment Method

Program Fee : Rs. 14,999 + 18% GST = Rs. 17,699

Candidates can pay the program fee through Netbanking, Credit/Debit cards, Cheque or DD

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Career Service

Mock Interview Preparation

EarlyRise has collaborated with industry experts to ensure you can get through the interview preparation just like the real ones.This service is free of cost for Cloud and Program.

Resume Building

Recommendation to make your resume stand out in the crowd. Qualitative feedback to customize your existing resume to nail the job you desire.

One on One Career mentoring

One-on-One sessions with personalized attention with highly experienced industry professionals to guide you on the career path that's just right for you. Precise suggestions on setting achievable short and long term goals.

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Why Social-Media Marketing Training from EarlyRise?

Industry Recognised Certification

EarlyRise Training Certificate

Certificate of Completion

Hands-On Project Based
Learning

Industry-Relevant Projects

Practical based training approach

Learn from experts active in their field

Leading industry professionals who bring current best practices and case studies to sessions that fit into your work schedule.

Nominal Course Fee

Our Course fees are very nominal and competitive. We provide Scholarship up to 50% time to time for eligible candidates.

FAQ's

Social media marketing offers benefits such as increased brand awareness, enhanced customer engagement, targeted advertising options, direct customer feedback, and the potential for viral content sharing.

Totally 40 hrs.
The total course duration will be 40 hrs but there is no rush to complete the course.

Yes Definitely!
In between the course journey, you will be asked to do many assignments and homework related to your course and its useful for interview time.

Yes, sure. At the end of this course you will get a course completion certification from EarlyRise which is so beneficial for you.

Yes, If you are looking for free resources then read our blogs and posts on Socail Media Marketing tutorial, and Social Media Marketing Interview Questions.

Learning social media marketing can empower you to build brand presence, engage directly with customers, drive website traffic, generate leads, and stay competitive in the digital landscape.

A social media marketing developer focuses on creating and managing strategic content, analyzing audience insights, optimizing campaigns, and integrating platforms for effective digital marketing efforts.

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Salient Features of the Course

  • Covers all major social media platforms and their marketing strategies.
  • Hands-on exercises and real-world case studies for applied learning.
  • Taught by industry professionals with up-to-date insights and best practices.
  • Provides a recognized credential to validate skills and enhance professional credibility.
  • Includes training on emerging trends, tools, and techniques in social media marketing.