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Competitive Intelligence with Generative AI

Activities based AI Micro session with measurable outcomes.

Course Start Date: TBD

Participants will design and execute a complete Competitive Intelligence with Generative AI system using AI tools, seamlessly integrating their existing data analytics and intelligence tools, all within the session itself.

Micro Session on Competitive Intelligence with Generative AI



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Learn to use Generative AI tools for competitive intelligence, personalized outreach, and automated sales growth.

 
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No boring theory. Every session includes real tools, real prompts, real workflows, real AI agents, giving you skills you can use the same day.

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Competitive Intelligence with Generative AI Micro Session
Overview

In this insight-driven session, participants will explore how organizations can collect, analyze, and synthesize competitive information using Generative AI to gain strategic advantage. The micro session is designed to help business leaders, strategists, product managers, and analysts monitor competitors, interpret market signals, and transform fragmented data into actionable intelligence.

Through live demonstrations and guided hands-on exercises, participants will learn how to use Generative AI to aggregate data from public sources, analyze competitor moves, extract key insights from unstructured content, and generate comparative intelligence reports. The session also covers how to embed AI-powered competitive insights into strategy, planning, and decision-making workflows.

By the end of the session, participants will walk away with ready-to-use competitive intelligence templates, analysis prompts, and a repeatable AI-driven intelligence framework that can be immediately applied to track competitors, anticipate moves, and support strategic decisions.

EarlyRise's Competitive Intelligence with Generative AI Micro Session Key Features
  • Generative AI–powered competitive intelligence framework
  • Hands-on competitor analysis, benchmarking, and insight generation during the session
  • Use of real market intelligence platforms, data sources, and Generative AI tools
  • Ready-to-use AI prompts, competitor scorecards, and intelligence report templates
  • Live demos with guided, step-by-step analysis workflows
  • Real-world competitive intelligence use cases across industries and markets
  • Outcome-focused, practical learning for faster and more informed competitive decisions


Session Information
  • Session Date : TBD
  • Time : TBD
  • Duration : 4 Hours
  • Levels : Beginner
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Benefits for Participants:

skill Develop the skill to gather and analyze competitive intelligence using Generative AI

skill Reduce manual research effort and information overload

skill Improve strategic awareness, positioning, and response speed

skillBuild reusable AI-driven competitor analysis and benchmarking models

skillEnhance productivity with automated intelligence gathering and insight synthesis

skill Walk away with a practical AI-powered competitive intelligence workflow applicable to real business scenarios

Micro Session Participants Enrollment Options

Online Micro Session

1000

  • Learn in an instructor-led online Micro session
  • One to one mentorship for doubt resolution
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Classroom Micro Session

1500

  • Classroom based Micro session
  • One to one mentorship for doubt resolution

Corporate Session Customized Based On Your Requirements

Customized to your team's needs


  • Customized learning delivery model (self-paced and/or instructor-led)
  • Flexible pricing options
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Session Structure: Competitive Intelligence with Gen AI

Foundation & Sales Navigator Mastery

Key Learning Objective:Understand where AI accelerates the lead process. Apply advanced Sales Navigator filters to quickly generate a focused lead list.

Hands-on: Building a niche search criteria based on current market trends.
Search Criteria to Persona Prompting

Key Learning Objective: Learn to structure a Generative AI prompt that transforms raw Sales Nav data into a high-empathy, actionable Buyer Persona.

Hands-on: Define search criteria, and prompt an AI to create a 5-bullet Buyer Persona for immediate use.
Understanding Enrichment Data & Signals

Key Learning Objective: Differentiate and prioritize key data types (Technographic, Intent) from Apollo.io/ZoomInfo for maximum personalization impact.

Hands-on: Quick review of data types and their predictive value in the sales cycle.
The Intent Signal Translator

Key Learning Objective: Learn to interpret ambiguous intent signals and prompt GenAI to connect these signals directly to a specific product value proposition.

Hands-on: Input 3 fictional data points (or real examples) and prompt an AI to draft a 2-sentence value proposition that ties these signals to a customer problem.
Structuring the Personalization Prompt Stack

Key Learning Objective: Master the use of a single, high-context prompt that utilizes the [Role], [Context], [Goal], and [Data] framework for efficiency.

Hands-on: Template breakdown of Zero-Shot/Few-Shot prompting for sales.
Multi-Channel Message Generation

Key Learning Objective: Generate distinct, high-quality message tones suitable for both LinkedIn (InMail/Connect) and Cold Email.

Hands-on: The 3-Draft Test: Using the persona and signals from Modules 1 & 2, generate three distinct message drafts (LinkedIn Connection, InMail, Email) using a single, comprehensive GenAI prompt.
AI-Assisted Objection Handling

Key Learning Objective: Utilize GenAI to anticipate common prospect objections and create persuasive, value-based counter arguments and follow-up sequences.

Hands-on: AI Objection Response: Input a common objection and prompt the AI to generate a 3-step value-driven follow-up sequence.
Mapping the Integrated Workflow

Key Learning Objective:

  • Sales Nav
  • Data
  • GenAI
  • CRM/Sequence Tool
  • Identifying key automation and manual touchpoints

Hands-on: Collaborative Exercise: Participants map their own 5-Step AI-Integrated Lead Generation Workflow.
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Micro Session Module

Estimated Course Duration

4 Hours

Learners Commitment

4 Hours

Course Structure

TOOLS TO COVER

crayon
google-gemini
anaplan
perplexity


certificate

Micro Credential Certificate From EarlyRise

Upon successful completion of the course, participants will receive a certificate from EarlyRise. This certificate is widely recognized and signifies that the holder has acquired specialized skills and knowledge.

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Micro Session Fee and Payment Method

Program Fee : Rs. 1000 + 18% GST = Rs. 1180

Candidates can pay the program fee through Netbanking, Credit/Debit cards, Cheque or DD

Does this sound interesting to you ?

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Why learn AI Requirements from EarlyRise?

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Learn from experts active in their field

Leading industry professionals who bring current best practices and case studies to sessions that fit into your work schedule.

Nominal Course Fee

Our Course fees are very nominal and competitive. We provide Scholarship up to 50% time to time for eligible candidates.

FAQ's

This session is designed for strategy professionals, product managers, marketing leaders, analysts, and business decision-makers responsible for competitive analysis and market positioning.

No prior AI experience is required. The session is beginner-friendly and focuses on practical applications of Generative AI for competitive intelligence.

You will be able to monitor competitors, analyze market signals, generate comparative insights, and create AI-assisted competitive intelligence reports to support strategic decisions.

It is 100% practical featuring live demos, hands-on exercises, and guided competitive analysis activities.

Yes. Participants will receive ready-to-use AI prompts, competitor analysis templates, and structured workflows for immediate application.

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Competitive Intelligence with Generative AI Micro Session

  • After completing the micro session, participants will be able to apply Generative AI–powered competitive intelligence techniques immediately within strategy, marketing, and product planning functions.
  • Participants engage in hands-on exercises and real-world competitive case studies, using Generative AI to analyze competitors, summarize insights, identify threats and opportunities, and support strategic planning.
  • Sessions are facilitated by industry experts actively using Generative AI for competitive and market intelligence, sharing proven frameworks, tools, and real-world best practices.
  • Learners walk away with a fully structured, ready-to-implement AI-driven competitive intelligence workflow, integrating data sources, AI prompts, analysis frameworks, benchmarking models, and reporting steps.
  • By combining Generative AI insights with structured intelligence frameworks, participants learn how to anticipate competitor moves, reduce strategic blind spots, and drive measurable business outcomes.